Q&A

• Get to know the Team. We can be friends!
• Agree on a budget. Once the RFP (request for proposal) is approved, expect a 50% deposit invoice to initiate the job. The balance will
  be due upon completion.
• Establish a realistic timeline. Think of the analogy “It takes time for the ink to dry”
• Remember, Creativity is a process. First drafts are rarely perfect, although sometimes they are. Look at it as a first step on the path
  to a finished masterpiece.
• Provide examples. A picture really is worth a thousand words
• Avoid Generalized feedback like… Make it pop; Can we make it orangi-er?; I’m not sure what I want, I know when I see it. What is the “wow factor” anyway? Be specific.
• Don’t be a micromanager. With the abundance of cheesy clip art and bootleg software, everyone has a design opinion. Give your
  designer A chance to be creative and do what they do best!
• Don’t be afraid to ask questions! You’re the boss. If something confuses you, it may also confuse your audience. Ask your designer
  for clarification.

Your initial proposal will alway include revisions and an option for additional design options. If you’re working on a tight budget it’s best to communicate with your designer and really take advantage of each round of edits. Here at R Squared this means marking ALL your edits on a PDF and ensuring all your changes are on there the first time. This way there are fewer rounds of revisions. The more rounds of revisions, the more expensive it gets. Including your edits onto a PDF makes it easier to avoid confusion when it comes to what you’re talking about. If you’re unsure of how to do this feel free to ask and we can help you.

Source files are the files that were used to create your design. These are working files that make it easier to make changes. Usually these are some type of Adobe files. (Illustrator, InDesign, Photoshop)

A Vector image is a type of file that will not get pixelated no matter how far in you zoom in. These can be file types such as .ai (Illustrator) and .eps files. Also, changing the file extension will not change the file type. Or even dropping a jpg into an Illustrator file and saving it as an .ai file will not make it vector so avoid doing that while sending us files.

All kinds! Print, web, large graphics, animations, branding, websites, packaging, ect,. If you need anything done we can do it. On the rare occasion that we cannot meet your needs, we can absolutely find someone on our list of partners who can! 

Your logo is the face of your company or project. Having a professional logo can make you stand out from the competition and can help you be seen in a good light by your clients. Designers work closely with companies to ensure the correct message to draw in your target audience is conveyed by your logo. 

Stock logos are available for anyone to purchase. This means you can end up with the same logo as some other company. It gets hard to stand out when you have the same face as the competition. Custom logos are also made for the specific needs of your business in mind. We choose fonts, iconography, colors, and other elements that appeal to your audience and help you get a leg up.

Graphic designers are specifically trained to take into account a diverse range of implementations when building a logo. It’s not JUST a pretty image. It has to function for your unique purposes too! This can help avoid things like illegibility in smaller sizes, colors that can’t be seen by visually impaired folks and the one-color-black&White test.